If you operate solo, everything runs through you.
Your ideas, your energy, your decisions, your doubts. You are shaping an offer, finding clients, delivering the work, and trying to think clearly at the same time. There’s no team to hide behind and no one else to carry the weight of what comes next.
You might have momentum, or you might feel stuck.
You might have too many ideas, or none that feel quite right.
You might know you want something better, but not yet know how to get there.
This work is exciting.
It can also be quietly exhausting.
The work behind the work
Founder support isn't just about the business. It's about the person building it.
That means we work in two connected spaces.
You
Clarity, confidence, and direction when you’re carrying everything yourself.
We make space to think, sort through ideas, and get grounded enough to make real decisions.
We work on focus, energy, follow-through, and the inner noise that shows up when you’re responsible for something that matters.
To be clear, this isn’t therapy.
It’s practical thinking support for people doing real work.
Your Business
What you're building and how it shows up in the world.
Depending on where you are, that might include:
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Shaping or refining your offer
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Clarifying who it’s really for
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Packaging and pricing your work
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Making sense of what to build next
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Using tools like AI and automation without getting overwhelmed
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Getting out of your own way when it’s time to sell or ship
Not from theory. From experience.
How it feels to work together.
This is not hustle culture. And it's not hand-holding. It's a partnership with enough structure to keep you moving. We focus on what matters most right now, rather than everything you could be doing.
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Space to reflect
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A thought partner
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Light accountability
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Practical experiments
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Steady progress
Why this works
I’ve spent over 25 years inside organizations designing, selling, and delivering work that had to perform in the real world. I’ve built programs, led teams, sold into complex buyers, and watched what actually sticks when the pressure is on.
I’ve also built my own independent practice, so I understand what it’s like to be the product, the strategist, the marketer, and the delivery team all at once.
That combination means we don’t just talk about ideas. We shape things that can actually survive contact with reality.